I started using RealeFlow at the beginning of 2021 and I must say that it might be the best real estate investing software that I’ve ever used. That’s why I decided to make this RealeFlow review – because it rocks! Now, let’s break down some of the features I love most and what I think could improve.
There are a lot of options out there with real estate investing software. Many are good, some are bad, but very few are exceptional. RealeFlow is one of the few that are truly exceptional.
First, we’ll cover some basic information about the company and software, then we’ll dig into features, pros, cons, and final verdict.
Disclaimer: I personally have used this software and recommend it because I love it. But, if you find this review helpful and decide to sign up for a trial or purchase their product, I would be honored if you use any of the links in this article. We will get a small commission which helps us grow and offer more free information and reviews.
A Little About RealeFlow Investing Software
RealeFlow was founded in 2007 and currently has around 35 employees. They provide a variety of services and software for real estate investors under the RealeFlow brand including marketing websites, direct mail lists, direct mail printing and sending, email marketing, property listings, crm management, deal analysis, and other automations.
They are best known for their property search database and integrated direct mail marketing, but they have a fully inclusive ecosystem for a real estate investor to find and close off-market properties.
Why Try Real Estate Investing Software?
You absolutely do not NEED any software that’s out there, especially in real estate. I spent a decade investing with almost no use of any software other than spreadsheets.
Real estate investing software such as RealeFlow are designed to make your life easier and business more efficient. Additionally, if used correctly, software should make your business more profitable.
If you are targeting the right areas and properties, your marketing costs should go down. If you are following up consistently, your conversion rates should go up. It’s really that simple.
RealeFlow definitely does that. But the question is – are the features worth the price? Let’s dive in to the features.
Review of RealeFlow Features
The first thing you need to do is set up an account. So head over to RealeFlow.com and get set up (for free). Once you navigate to the page you’ll be greeting with a screen that looks like this.
Punch in your info and click start. You will have to enter your credit card information. So, make sure you put a note in your calendar to cancel in 13 days if you don’t like it so you don’t get charged.
Next, you’ll see your dashboard. I added a few random properties in a random city just to fill it out so I can share it with you:
You’ll see on the left-hand side everything the software can do, and we’ll get through most of those features in this review.
Review of RealeFlow LeadPipes
The first thing we want to familiarize ourselves with is Leadpipes, which is where we find our leads. in RealeFlow it is broken down into property leads, people leads, and probate leads. Each portion of it is designed to help you find qualified leads in a different aspect of your real estate investing business.
Property Leads Review
The property leads portion of this review of RealeFlow will come first as it’s probably the entry point for most investors.
It’s really simple, you punch in some search criteria and start building your list of potential properties to market to.
Start by punching in the city/state, zipcode, metro, etc that you’re looking in.
Next, you’ll want to choose a lead type. RealeFlow includes these potential lead types:
- Absentee owners
- Cash Buyers
- Free & Clear
- High Equity
- Low Equity
- Upside Down
- Active Listing
- Bored Investor*
- Long-Term Owner*
- Potentially Inherited*
- Zombie Property*
You can also sort your RealeFlow Leadpipes by owner type:
Or property type:
Anything with an asterisk is a premium lead type requiring a higher level subscription.
Leadpipes Property Leads Review – Example Search
I did a quick search for high equity owners that own the property in their own name (not an LLC), all in the city of Dallas and came up with 77 results.
I did a few searches and came up with 53 properties that were owned free and clear, 92 that are absentee owners, and 33 that were cash buyers. In total there are 254 individually owned multifamily in the city at the exact moment I did the search.
As you can see, I can stitch this list together with nearby cities to create a very small group of potential properties to market to. This is far better than pulling huge lists from address aggregators and sending thousands or tens of thousands of mailers out hoping to get a call.
This is a very cost effective way of creating a list.
RealeFlow Leadpipes People Leads
While Peopleleads is not much different from property leads, I feel I need to briefly cover it in this review of RealeFlow.com
As you can see, the setup is very similar, but it’s focused on individuals. Generally they put these lists together by creating an algorithm that finds individuals or entities that lend on owners who own a property for a short period of time.
Anyhow, you can search for:
- Private Lenders
Once again, an asterisk requires a premium level to the service. I ran the search and found almost 8,200 potential lenders in the city of Dallas. I’m not going to post that screenshot because it contains names and addresses on it.
RealeFlow Leadpipes Probate Leads
Probate leads are offered as a subscription or for one time purchase. The search is pretty straight forward – just choose your state, counties, and probate dates and click search.
Here is a quick search I did as an example with over 20,000 results in just two counties:
With the cost per credit being around $0.32 each, and the cost for a fresh probate lead being 9 credits, the total is around $2.88 each. Older leads Cost $1.60.
RealeFlow Deal Analysis Review
There are three parts to the RealeFlow deal analysis section – Deal analyzer, repair estimator, and rehab planner. All 3 pieces are very important to know before making a purchase.
Generally, when making offers you won’t have everything planned out. You’ll want a basic budget and costs lined up to make your offer but before closing you should have your numbers refined and timeline planned out.
You do this because every adjustment you make to budget or timeline affects your final profitability. So plan it ahead of time!
RealeFlow Repair Estimator
I’m going to start with the repair estimator because in theory you need a rehab budget before you can run a full analysis. So, it makes sense to review realeflow repair estimator first.
The repair estimator is quite easy to use but leaves a lot of room for error for anyone who doesn’t know prices of everything off-hand.
The calculator auto-fills some basic numbers in which is helpful for getting a rough estimate, but these numbers are very far from perfect and will likely leave you far off of your final budget. It’s bad to over budget as you’ll miss good opportunities and it’s really bad to under-budget because you’ll lose money.
But, the repair estimator is very simple to use. Also, it creates a very simple budget that can be easily printed or saved and emailed to your lender which will require this budget. Here’s one I randomly threw together for this review.
RealeFlow Deal Analyzer Review
The analyzer is pretty robust and covers everything you could want related to fix-and-flip properties. There actually isn’t that much to talk about here. You punch in the information and it pops out the answers.
I will say that this analyzer does not estimate returns for rental properties over any period of time. If you are looking for rental property analyzers you should go check out some of the best real estate investing calculators on the web at this link.
But, for flip calculators this is very easy to use, robust, and exports a nice report you can send to your lender or other investors.
RealeFlow Rehab Planner
The rehab planner is quite robust when creating your scope of work, and it is definitely more advanced than the excel spreadsheets most investors are using to generate these reports.
You start with the checklist given and choose what rehab items you need or don’t need.
Then, you just need to take the time to go in and fill in each line.
Here, I’ve chosen some quick-add options to speed the process up.
In the next step you add some details about the item. The cool part is you can auto-import the details from Home-Depot if you look up the SKU.
Now, once you’re done adding all your details you’ll be able to print out a report to give to the contractor.
There’s one really interesting thing to notice here, they do not include the labor estimates into the scope of work. This is great because you can give it to the contractor for them to use when making a bid. That way nothing is missed or forgotten about.
RealeFlow Leadflow Review
Leadflow is where you will be keeping track of all your marketing. This includes your websites, direct mail, opt-in forms, and more. You’ll also find “Moby” which is their mobile marketing interface for lead generation.
RealeFlow Website Options
Setting up a new website is very simple and takes only a few minutes. Additionally, you can connect your own domain to it so you can self-brand.
As of writing, there are 6 core themes that are all modern looking.
Once you pick a theme you’ll choose a content pack. The content packs slightly adjust your theme and content based on what you’re trying to accomplish or who you’re trying to target. These are built on WordPress so we already know the functionality is strong and it’s easy to use.
As of writing, there are 11 content packs to chose from:
- Buyer/Seller Combo
- Distressed Seller
- Stop Foreclosure
- Absentee Owner
- Sell Fast
- Dream Home
- Private Lender
- Cash Buyer
Some of these are single page sites while others are multi-page sites, so pay attention to what you’re choosing based on what you are trying to do.
I put together a buyer/seller combo site as a test for this review. Here’s what it’s like:
This particular website is geared to active investors who are buying or selling properties at any given moment. There’s even a place for private lenders to contact them. I’ve highlighted one of the dropboxes in the menu in the image above.
One interesting point is the blog comes pre-populated with 3 pieces of content. As a website owner myself, I know how important content is to showing up in search results, so it’s nice to see this.
Once people come to your website either through search or through ads, they are given multiple ways to get onto your email and mailing list so you can contact them.
RealeFlow Direct Mail Campaign Review
One of my biggest reasons I chose RealeFlow to review is the cost of direct mail was so low!
Not only are the lists free to generate and can be updated at any time, but they integrate direct mail for you and it is really cheap to send!
First, you need to put together the campaign you’d like:
Then, for each mailer you need to customize the mailer. You can vary between postcards and letters to keep the cost down.
When you pick an option, you then get to choose a premade template or to create your own. Here’s an example of the ones you can choose from for letters.
I went through the process and created a simple 5 part letter series to go out to a couple addresses I randomly selected.
The total cost per piece of mail is $0.79. Since the cost of postage is at $0.55 currently, there is only 24 cents in printing the letters and envelopes. Obviously they’re saving some money by putting these together in bulk, but it’s still incredibly cost effective to use this integrated service.
Review of RealeFlow Moby
Moby is an integrated mobile marketing management. The goal is to track how many subscribers you have as well as how many people contact you.
The goal of this is to take people from eyeballs on your website to phone calls and then move them over to your CRM.
Customer Relationship Management
Customer Relationship Management in RealeFlow is handled in the “scrum board”. This is where you can track the properties in each stage of your deal flow. The best part about this is the flow is completely customizable to fit whatever business flow you have.
You’ll start by doing a property search. You can then add those properties to a direct mail campaign.
Once an owner contacts you, you find their address in the system and move them over to your scrum board.
Once on your scrum board, you can move them along your deal flow or remove them entirely.
I’ve put together a totally random list of properties and added them to my scrum board to illustrate how it looks.
It’s really simple to use, just drag any property to any column. If you click on the property it brings you to the property page where it lists information, notes you have, and you can even adjust the analysis.
Additionally, from the property page you can publish any properties for sale directly to your site for visitors to search.
Currently, RealeFlow is priced in 3 tiers based on what you want to do.
Most people just getting started out can get away with the $75/month option, but serious investors should start at the pro options. This is the one I use.
Is RealeFlow Worth It?
There are a few ways to determine if something is worth the price. The first and most obvious is if it’s saving you time that you could otherwise do something productive.
The answer to that question is clearly yes.
Another way to determine if something is worth buying is if it saves you more than it costs.
The cost savings just on direct mail is enough to justify it. The cost of a 1,000 address mailing list is around $400, and $0.85+ for direct mail. Add in the CRM ($25/month elsewhere), and websites ($25-$100/month) it’s a no-brainer
– Direct mail options are Amazing
– Websites are robust and easy to use
– I love the scrum board
– Deal analysis calculator could include long-term rental option
– There are a few too many upgrade options for various features. It would be nice to have more included in the subscription.
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