This Agent Carrot Review for real estate agents who are looking to build a brand with buyers or sellers and are looking for a service that is geared specifically to that goal. In this review of Agent Carrot, we will break down all the pros and cons of the software and help you decide if the cost is worth the benefits before purchasing.
We originally got hooked to Investor Carrot back around 2017 back when it was called OnCarrot. It grew and adopted its new name and has now expanded into Real Estate Agent websites. So everything in here is based on experience with the platform.
The purpose of Agent Carrot is to generate buyer or seller leads for you and your real estate team. Adding a website is an obvious way to grow your brand and a logical step for any business.
You may be one of those who have toyed with generating leads online, or perhaps you have a website that generates no traffic and no leads. You may have procrastinated for months or even years. Regardless of how you got here and why, we’ll cover all the benefits and drawbacks to Agent Carrot in this Review.
There’s a lot of content in this review, so here is a table of contents. You can click any link in the table it will bring you straight to that part of the review.
- Full Review of Agent Carrot
- Getting Set Up On Agent Carrot
- Agent Carrot Review FAQs
- Other Carrot Reviews
- Agent Carrot Review
RealEstateInvesting.org is free to you and we review a lot of products and services here. If you click any link on this website or this page, we may receive a small commission at no cost to you. We appreciate any support we receive as that allows us to continue to bring quality content to you for free.
Full Review of Agent Carrot
First, we’ll start with some basics about the company and service before digging into the meat and potatoes of this Agent Carrot Review.
What is Agent Carrot?
Agent Carrot is a service that offers online website hosting geared to both buyer and seller real estate agents. They try to make it as simple as possible, offering various themes, lead captures, landing pages, content upgrades, and even a content library to give you the foundation for months’ worth of blog posts.
|Agent Carrot – At a Glance
|Starting Price: $89 per month
|Website Options: Multifamily, Wholesaling, Storage, Short Sales, Note Buying, Mobile Homes, House Flipping, Real Estate Agents
|Unique Features: Content Upgrade PDF, Free Articles, Decent Theme, Conversion Tracking.
|Contract Required? No.
|Sign Up: 30-Day Risk-Free Trial
OnCarrot Agent Review – Theme Choices
The theme options are an important part of any review, especially a review of Agent Carrot.
They have several quality themes to choose from that are highly optimized to generate leads. Additionally, they are constantly testing and optimizing their theme and the products they provide you to make sure you have great themes to choose from.
To start with there are two major choices – Buyer or Seller agent. Within each category, there will be several themes to choose from. We’ll get into them in more detail but you can see the next image which shows the many theme options to choose from. For now, you’d pick the site that attracts the people you are marketing toward as the needs of each group are vastly different.
When you log in you’ll be treated with your dashboard which has a section for all visitors and leads you’ve received recently. It’s easy to navigate to the leads and sort through your leads in each step of your funnel from here.
People will see a variety of lead capture forms on the website with the goal of getting an email address and name. The primary option for a seller’s site is a Home Value Report. When they fill it out, you get their information and can follow up with them.
They’ll be prompted on a second page to fill out more information, which gives you more detail to work with before calling them. But don’t worry, even if they skip this you still have their contact information.
New leads will be routed to your Leads tab where you can sort them as Open, Won, or Dead. Also, there’s a Follow-Up option
You can also set up a ‘campaign’ with Agent which creates unique URLs so you can run various ads and track how each does. That way you know how all advertising spending is working out and you can calculate the ROI of each. It also provides plenty of statistics so you know what pages are doing well.
This is great because most lead management systems cost extra money. This is built right into Agent Carrot.
Content marketing is the key to any online business, and your agent website is no different. While it is a challenge to do content marketing properly, especially in a saturated field such as Real Estate Agents, Carrot has tons of templates for you to start with and build upon. You use their content as a foundation, then edit and expand. It’s key to remember that you can’t simply copy their content, you have to edit and build on it or else it’s pointless.
As you grow your online lead generation for your Agent business, you’ll eventually want to check out our Real Estate SEO article which is a great place to grow your knowledge. The idea is to start with what they give you, and then really build on it. Carrot also has many guides to use to help you get started.
Search Engine Keyword Tracking
You can input the various keywords that you are tracking such as “What’s my house worth in Dallas.” it will give you weekly updates to your ranking and then you can go to your content and improve the content that’s doing well. It pulls this data from Google Analytics so you will have to get that set up (it’s free). But, once you do that, it’s easy enough to compile the data and review it.
This website tracks thousands of keywords and it’s essential to the growth of this website. Your niche website will only have a couple dozen keywords to track, so it won’t be as daunting. This will become important for your niche lead-generation website.
They Have Great Training as Well
Agent Carrot has a ton of great training to help you grow your Agent website. Here is a small list of what they can help teach you
…and the list keeps going on.
That’s one thing Agent Carrot is awesome about – the ongoing training for their members.
Agent Carrot Review of Pricing
There are currently 4 pricing plans with Carrot. These are the same regardless if you are an investor, wholesaler, or real estate agent. You may want to choose the most basic option but other options have better features. Here are the 4:
You’ll most likely want to pick the “done a few deals” option as this has the best options for content creators. It comes with the AI rewrite tool as well as the video posts which are a pretty good feature. They also include a service that will do voice-to-text on videos and transcribe them so you can turn your videos into articles. It will save you a ton of time and help you with the Google search algorithm.
Review of Carrot Hosting
At its core, Carrot.com (aka Agent Carrot) is a managed WordPress hosting where they set up your website with the core features, and you control the information on those pages.
This is both good and bad.
It’s good because it’s super easy for the user. You don’t have to worry about upgrading the software, making sure the various plugins and core software are updated, or making sure the various plugins don’t conflict with each other.
You can just focus on your content and promotion.
The negatives are just the flip side of the coin. You cannot change your theme, plugins, etc.
You are stuck with the service that is provided, and if you don’t like it then you need to go somewhere else and set up there.
Agent Carrot is perfect for people who just want something that works. If you are going to focus on creating your content and growing your audience, get Agent Carrot.
If you want unique features for some specific niche function, then Agent Carrot is not for you.
Getting Set Up On Agent Carrot
Once you sign up and enter your billing information there will be a few questions it asks you to help point you in the right direction. Once you get through those few questions, you’ll get to a page to choose what type of website you want to build:
Though there are around a dozen different options, You’ll want to pick either a buyer or seller agent site for your option. They will be very similar but the lead capture forms will be tailored to the client you’re searching for. When you finish setting up the site you’ll eventually get to your dashboard which looks like this.
Start by clicking on “checklist”. Make sure you diligently work your way through the checklist as this is the fastest way to get your site running optimally. They provide many more steps than what is shown here:
You may have paid for services in the past that are very robust and detailed, but once you get in there you feel lost or overwhelmed with 400 options. Then, you just quit because it’s too hard to get started. What’s good about this is you won’t be staring at a website with 100 options and absolutely no direction or idea of what to do next. The Agent Carrot checklist makes it pretty easy to diligently work your way through every item until it’s complete.
Now it’s time to customize your site.
Creating Your Agent Carrot Brand
Changing your website branding on Carrot is very easy – click on the “Design” option on the left. You’ll be brought to this screen.
From here you can adjust your logos, color scheme, and most aspects of the website to make it on-brand and different than your competition.
The next part of this Agent Carrot Review is to create and edit some content.
Making Pages and Posts
For posts, you have the option to make video posts or regular posts. As mentioned before, Agent Carrot offers video transcription services for a fee, which is a nice way to boost your article length and it helps with the Google search algorithm But for now, start with a “Standard Post” and start writing some content.
Another option is to click on “Content Library” and search for a content pack you’d like to add to your site. Each pack offers a different combination of content. One even had 17 articles which you can queue up for weekly publishing to keep your website fresh.
Once you find a content pack, click the “add Agent content pack” to your website and you can drip it out one article at a time. Weekly content is probably best. Then you’ll go to your posts and start editing them.
Optimizing Your Agent Carrot Content
Once you add your content pack, go to ‘posts’ and edit one of the articles. The content will look something like this:
These articles are a foundation for your content, they shouldn’t be published as they stand. You need to edit the sentences to avoid Google seeing duplicate content on the web. Also, you will want to increase the length of each article.
Another important aspect of creating a post on your Agent Carrot motivated seller site is to make sure you nest the headings. When you click on a heading you’ll notice it gives you the option to make it an H2, H3, H4, etc.
It’s important you logically create your content and nest all the tags properly. For example, if you have 6 tips and then under each tip you give 2 or 3 pieces of advice, it could look something like this
- H2: 6 tips to cure it
- H3: Get Good Help
- H4: Find a Good Agent
- H4: Find someone to stage the property
- H3: Don’t Make To Many Improvements.
- H4: Kitchens usually cost more than they add in value
- H4: Choose finishes that match the neighborhood
Search Engine Optimization
There are a few tidbits you’ll want to remember as you build out your Agent Carrot SEO-optimized content. First, a good goal for each article is 1,000 words in length. As a beginner though, you can opt for 600-800 words. The key here is to always come back and edit the content as you get better at content creation.
You’ll also want to work through all the SEO options at the bottom of the page.
Make sure all posts get green checkmarks across all the SEO Settings tab.
Lastly, make sure all content has at least one image. Google dislikes content without an image in it.
Picking a Domain
You’ll want to pick a good domain name for your new Carrot site. It should say something about your business and hopefully include something about real estate or house selling in the URL. Something neutral, local, and respectable is great.
Try to avoid spammy or scammy sounding as you’ve probably seen ridiculous-looking sites that feel like they’re saying: sell-your-house-ridiculously-fast-and-cheap.com
No URL is that long, but that’s the message that’s conveyed when someone sees cheesy website URLs. No homeowner wants to sell to that guy.
Pointing The Domain Toward Agent Carrot
I’m not going to get super deep into this here. If you want a walkthrough you can check out the guide right here.
It’s really easy though and only takes about 3 minutes.
Agent Carrot Review FAQs
Do Agent Websites Work?
Here is a quick introduction video to Agent Carrot. I pulled this from their YouTube account, this isn’t my take on them. Just sharing this so you can get some background on them.
There are really 3 questions you need to ask yourself:
- Can I actually generate leads online?
- Is it really worth the price?
- Is it worth the time commitment?
Let’s quickly address each of these questions before getting further into the Agent Carrot Review.
Do Carrot Websites Generate Leads?
If you think you make a website and leads pour in, then you got the idea wrong. It depends entirely on how good the website is and how well you promote it to people who need your services.
Think about putting up a billboard. If you put up an ugly sign on a small road in the middle of nowhere, chances are nobody will call you. But, if it’s a sharp-looking billboard on a busy road in an area where people really want your product, of course, a ton of people will be interested in it.
It’s no different with websites. You won’t get any leads if you have an ugly site, promote it poorly, and write terrible content.
On the other hand, you may get plenty of leads if you have a great-looking site, promote it well, and write great content.
Agent Carrot (you could also call this an OnCarrot Review, On Carrot, or just Carrot) provides great-looking websites to help eliminate that part of the problem. It is still up to you to promote it and edit the content templates they give you.
Is Agent Carrot a Waste of Time?
There is a bit of an up-front time commitment since you will have to edit the website, write some content, and promote it. You might be wondering if the time commitment to build a Carrot website is worth it. Typically you’d want to do a Cost vs Benefit analysis to help you decide if you want to invest your time. First, we need to figure out how much one deal is worth to you.
How much is one sale worth to you? Will you make $5,000? $10,000? That depends on the size of the deal you’ll be working on. Working a housing market in the $200k range will be very different than a $600k range market.
Even in the worst-case scenario if you spent an insanely large 100 hours on your website and it only ever found you 1 deal a year from it, does it pay for itself? The answer is probably yes once you calculate the value per hour.
But websites live forever so the initial time investment is spent once, but the leads can come as long as the website is active.
It took me about 10 hours to get the website up and running with all the content it needed. I’m pretty quick at this so a normal person may spend 15-20 hours on the same carrot site I build in 10 hours. Honestly, I wouldn’t take the time to write this Agent Carrot review if it was going to take you 100+ hours to build.
Is Carrot Worth The Price for Agents?
The price something is worth is usually based on the value it creates for you. If Carrot is producing leads for you and you can convert them into sales, then as long as you’re pulling a profit well above the cost then it’s worth it.
If you’re not getting leads then it’s probably not going to be worth it. If you aren’t capable of converting those leads then it’s also not worth it.
Fortunately, Agent Carrot comes with a 30-day money-back guarantee, so you’ll get a chance to play with it with no risk to you.
If you feel like you can push the site to where it needs to be to generate good leads, then keep it. If it’s too difficult, then you can always cancel it.
Should You Set Up A Carrot Website?
I’d still recommend having a website regardless if you use Carrot or not. The reason is if you have a direct mail campaign, people want to check a website to see if you’re legitimate or not.
But as for carrot, let’s break down the top 3 questions we mentioned before:
- Internet marketing DOES work if done right.
- One site that’s pre-built and you just have to do a few edits… for $89 along with the ease of use and templates they provide is a fair value.
- If you dedicate enough time to it, it’s not a waste because you’ll get results. If you give it a few hours and never look at it again, you’ll be wasting your time and money. It requires a little bit of dedication to see results.
A fourth thing that might be holding you back is the concern that it is too difficult to set up a website. That’s why I put together this guide on setting up hosting (both for OnCarrot and without them)
I was able to get my website to #1 on Google for my city in just 14 days. But you’ll likely need to spend 3-6 months and 2-3 hours per week growing your site unless you have prior experience.
So I think a better question to ask while reading this Carrot Review is not if the service is worth it, but if you will see it through for 3-6 months.
If you plan stay the course and put in the work, Keep Reading this OnCarrot Review.
Other Carrot Reviews
“When you create a new site, it already comes pre-populated with a generous amount of existing content, which not only makes the job easier for you (because you don’t have to make up a bunch of information yourself, you can simply edit what’s already there), but it also adds a lot of “SEO juice” to your online space, making it easier for search engines to index your site and start sending organic traffic your way.
The only real downside I noticed with Agent Carrot is that it wasn’t quite as “idiot-proof” to set up a site as I thought it would be (though it’s still MUCH easier than working with a standalone WordPress website).”
“As I use a product over time it’s a great sign when that product continues to evolve and get better…and not charge you extra. Agent Carrot has been awesome in that regard. “
“If you go the free route with a basic WordPress website, you will still need to pay for hosting, and that could be as cheap as $10 a month. But you are in charge of security, backups, etc. Chances are you will buy a plugin or something and bring up the cost a bit. However, it will still be MUCH cheaper than Carrot. If you NEED a cheap website then don’t use Carrot.
But if you are taking your business seriously and have a budget to spend on a website, then go with the experts at Carrot because they focus on results more than if a website looks good.”
Agent Carrot Review
Carrot now offers a product very closely related to Agent Carrot and that is Agent Carrot.
Agent Carrot is a little different, but close enough that we’re including it in this Agent Carrot Review. Basically, you’ll get a nicely optimized site with all the features of Agent Carrot, but tailored to generating listings for your real estate agent business
What’s cool about it is that you can add MLS listings right into your Agent Carrot site for a small extra fee. So, you can have a classic-looking real estate agent site but also have the customization and lead generation of a Carrot site.
Oh, and all of their Agent Carrot subscriptions come with weekly coaching calls! That’s a pretty cool feature.
Eric Bowlin has 15 years of experience in the real estate industry and is a real estate investor, author, speaker, real estate agent, and coach. He focuses on multifamily, house flipping. and wholesaling and has owned over 470 units of multifamily.
Eric spends his time with his family, growing his businesses, diversifying his income, and teaching others how to achieve financial independence through real estate.
You may have seen Eric on Forbes, Bigger Pockets, Trulia, WiseBread, TheStreet, Inc, The Texan, Dallas Morning News, dozens of podcasts, and many others.